Selected Works

Experience designing for B2B/B2C SaaS across web and mobile.

Conducting user-centric research, including user surveys, interviews, usability tests, and A/B testing to inform design decisions.

Adept in interaction design, visual design, and navigating within evolving design systems for consistency and scalability.

PurposeMed

Patient Dashboard

I launched a dashboard redesign of the prescription refill process to over 3,500 active patients, increasing prescriptions sent by 7%.

User Research

UX Content

Atlas

Onboarding and Design System Enhancements

I initiated a design refresh to educate users about the product during onboarding while expanding the company's growing design system across iOS and Android mobile platforms.

iOS and Android

Design System

Freddie

Optimizing User Sign-Up

I led a series of onboarding growth experiments, which resulted in a 22% conversion lift across new user sign-up, booked appointments, and reduced no-shows.

Mobile & Web

A/B Testing

Frida

Payments Integration

I implemented a 0-1 feature to enable patients to manage their treatments. We shipped the first release in Q4 of 2023, resulting in a 40% lift in data collection.

iOS and Android

Design System

Nicole Fu © 2024