Hi, I'm Nicole

📍 Toronto, ON

I'm a product designer based in Toronto. Currently building design systems for mobile iOS and Android @Manulife.

Passionate about financial empowerment, productivity, AI, and accessibility.

Selected Works

  • Experience designing for B2B/B2C SaaS platforms across web and mobile.

  • Proficient in conducting user-centric research methods such as user surveys, interviews, usability tests, and A/B testing to inform design decisions.

  • Adept in interaction design, visual design, and navigating within evolving design systems for consistency and scalability.

Manulife

Rewards and Challenges

Integrating new features to enable users to better engage in health and wellness practices.

User Research

UX/UI Design

PurposeMed

Patient Dashboard

I launched a dashboard redesign of the lab refill process to over 3,500 active patients, increasing prescriptions sent by 7%.

User Research

UX/UI Design

Freddie

Improving Onboarding

I led a series of growth experiments, resulting in a 22% conversion lift across new user sign-up, appointments attended and reduced no-shows.

Mobile & Web

A/B Testing

Atlas

Atlas Rewards

Enhancing product education during onboarding through a combination of A/B testing and design system refinements.

iOS and Android

Growth Experimentation

Nicole Fu © 2024